A HOTEL MANAGEMENT COMPANY FOR VERY FEW HOTELS
ProMiller is a hotel management company in India, founded in 2018 in Ahmedabad by Sahil Pandita and Shruti Shukla. We are small by choice, and we intend to stay that way. We turn down far more hotels than we take on, because a hotel we accept gets our full attention, not a share of it.
Our team is young and quick, mentored by industry veterans with 50+ years of experience and guided by Diwan Gautam Anand. People first, culture led and process driven is how we run every hotel. It is also why the results hold long after the first good season.
TWO WAYS WE TAKE CHARGE
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Third-Party Hotel Management: We take full charge of your hotel as its operator. The team, the standards, pricing, distribution, budgets and the monthly reporting all sit with us, and so does the responsibility for the result. Brand and franchise selection is included.
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Hotel Asset Management: Where another company operates your hotel, we sit on your side of the table. We hold the operator to the plan, test every forecast and keep the hotel working for its owner. Brand and franchise selection is included.
That is all we do. We don't sell pieces of it on their own, and we don't take one-off assignments.
OUR IMPACT
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Every location we've worked in since 2018
350
ROOMS UNDER MANAGEMENT
CURRENTLY
100%
TURNAROUND DELIVERED
7
HOTELS
1
IN PRE-OPENING
6
DESTINATIONS
Every operating hotel we have taken on came to us with serious problems, and we have turned each one around. At The Ummed Ahmedabad, our first assignment, that meant a 20% increase in revenue and an 80% increase in profits within a year. At TSG Hotels & Resorts in the Andamans, revenue grew from Rs 18 Cr to Rs 45 Cr. We have never failed an owner since 2018.
WHAT WE ASK OF AN OWNER
The whole hotel
The decisions on team, pricing, distribution and standards sit with us. Half-control fixes nothing, so we don't take hotels on those terms.
Honesty both ways
Every month you see the same report, budget against actual, with nothing tucked away. We ask for the same openness from you.
Trust, early
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The first months bring the most change, made quickly. We ask owners to hold steady while it happens and judge us on the numbers that follow.
One offer
We have never chased or pitched for a hotel, and we don't negotiate. We make one offer. It is our first and final one, and taking it is the owner's call.
Time
A hotel is turned around over seasons, not weeks. We plan for the long run, and we ask the same of the owner.
Then step back
Once the hotel is with us, your job is to step back and watch it grow. We will look after it as our own.
HOW A PROMILLER HOTEL GROWS UP
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The handover: The owner gives us the hotel and the control that comes with it. From that day we treat it as our own adopted hotel: its team is our team, and its reputation is our name.
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The intensive phase: We go in hard. Team, standards, systems, pricing and distribution are rebuilt on a high-intensity model, with senior people on the ground, until the hotel is where it should be.
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The lighter phase: Once the hotel runs on its own systems and its own people, we move it to a lighter model. Day to day, it runs itself, the way a well-built hotel should.
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Still ours: We keep managing it. Standards are audited, numbers are reported every month and the team keeps growing. That is how a hotel stays at the top of its market after it gets there.
