The holiday season presents an exceptional opportunity for hoteliers to enhance their bookings and revenue. Guests seek to enjoy the finest experiences, and with strategic marketing efforts, hotels can fulfill their expectations while distinguishing themselves from competitors. Below is a list of marketing strategies suggested by hotel management companies to help you optimize your success during this peak festive season.
1. Offer Festive Packages
During the festive period, restricted packages that offer great value for the guests can prove to be effective. For instance, offering packages about a room could include not only lodging, but also food, spa, entertainment etc. A family package might offer discounts on room rates and family activities, while a romantic package might offer food and a couples' getaway for a spa. People are different, and so are their needs. As far as the clientele is concerned, try to have options suitable for families, couples, or even solo travelers.
2. Set Up Seasonal Pricing
According to hotel management companies, applying seasonal room rates is one of the most effective pricing tactics.
It is beneficial to identify peak seasons and set appropriate pricing to increase sales.
For instance, those hotels that are in areas that attract skiers may consider adjusting their rates for the holiday season. This way you can practice a flexible pricing system without losing clients for the rest of the time. Factors such as upcoming events in the locality, climatic conditions, and patterns from previous years’ bookings can aid in forecasting when there are the biggest number of bookings.
3. Engage Social Media Platforms
Social media helps increase awareness and also helps create awareness. For example, use platforms to advertise your hotel for its festive characters, upload attractive posts and engage with prospective clients. For Instagram and Facebook users, holiday decorations and special promotions are just a few examples of the type of themed experiences that wait for visitors at the hotel. Hotel management companies add that influencer collaborations can work magic as they offer promotional opportunities to a wider audience. You may also ask visitors to upload pictures on social media.
4. Event Themed DecorationsÂ
Utilizing themed decorations in a hotel should serve more purpose than just being eye candy; it is also meant to improve guest experience. It includes everything from holiday lights to seasonal decorative elements, which all add character and contribute to an enjoyable experience. In addition, people tend to be more receptive to a hotel inviting them to attend events. A Christmas dinner party or a New Year’s Eve celebration can attract guests who are seeking to have fun during the holidays.
5. Implement Targeted Campaigns Through Email And WhatsApp
Communication strategies become very essential during the holiday seasons and with email and WhatsApp marketing, it is possible to have a one on one interaction with any of the guests. Email can be used as a tool to share limited time offers and WhatsApp deals with guest communication which can be used to respond to all questions made by prospects or to advertise certain offers. Both communication channels enable you to engage guest information for specific messages, which in turn, allow for increased chances of making conversions. Guests can be offered personalized promotions in order to make them book again during the holidays.
6. Discounts And PromotionsÂ
Guests who book with you during the holiday season can be instigated by very special promotions and discounts. Hotel management companies suggest to try to offer time-limited discounts, some bundled packages or some exclusive items as gifts for people who make a booking during a holiday. For example offering a special 10% discount for those booking in advance or offering a gift for guests who book a holiday package can help attract many guests to the hotel. Advertising for last minute offers or special rates for group bookings may also attract a range of guests, even those who are planning for vacations or those who are looking for a last minute trip.
7. Collaborate For Partnerships
Creating alliances with other places of interest will also increase the appeal of the hotels. Provide guests with unique offerings that promote the local activities, events or festivals that match the holidays. For instance, a hotel can collaborate with the winter festival and provide guests with access to low priced tickets and special days. Working with restaurants or shopping centers close to your location will add more value to the guests and make your hotel the ideal place to stay during the holidays while touring the surrounding areas.
8. Enhance Your Website
It is essential for your website to embody the festive spirit, highlighting your seasonal offers while facilitating a seamless booking experience for visitors. Utilize dynamic holiday imagery and ensure the booking process is efficient, with straightforward information regarding your festive promotions and events.
An effectively optimized website can boost conversion rates, allowing guests to access everything they require effortlessly.
For instance, adding a "Holiday Offers" section to your homepage or promoting festive packages can significantly enhance traffic to your booking page.
Conclusion
The holiday season presents a distinct opportunity to attract additional guests, elevate your revenue, and improve the overall guest experience. By deploying innovative marketing strategies, refining your pricing, and utilizing both digital and offline methods to engage visitors, you can ensure your hotel distinguishes itself in the competitive festive landscape. The objective of hotel management companies and property owners is to provide unforgettable experiences that resonate with guests, whether through exclusive packages, festive activities, or tailored communication. By taking these steps, you can optimize bookings for your hotel and create a memorable holiday season for both your guests and your property.
Written by Sneha P. for ProMiller
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